Grow Your Business with Innovative Marketing Strategies
Could you be reaching a larger audience? Would you like to expand your client base? Do you want to bring as much traffic to your business as possible?
With Marketing: Grow Your Business Fast, you’ll learn everything you need to know to build an audience for your brand. This book explains how to conduct market research to make sure your business is targeting the right audiences. You’ll also learn how to develop an effective marketing strategy – with a strong focus on online marketing!
Marketing strategies change quickly, especially with the rate of change in today’s communication technologies. However, these technologies allow you to understand your audience like never before. Marketing: Grow Your Business Fast will help you understand the various types of target and methodical marketing research you can conduct:
- Consumer Marketing Research
- Business to Business (B2B) Marketing Research
- Qualitative Marketing Research
- Quantitative Marketing Research
Find out which sales and marketing approaches are best for your business! You’ll discover the difference between primary and secondary research, and 25 Top Research Techniques. Let this book give you the advice you need to understand your customers and meet their needs!
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Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
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